How to make the most of SEO
SEO is a very powerful tool for ensuring your website’s success. SEO is short for search engine optimization. It is the act of displaying websites in search engines based on words/key phrases related to what the site is about. SEO is important because it helps you reach a wider audience. However, it can be hard to accomplish this task. That is why I have come up with a simple guide to mastering SEO.
Tips to make the most of SEO.
1. Pick a good keyword.
The first step is picking a keyword. Not just any keywords but a GOOD keyword. It should reflect the central idea of your post. For instance, if you’re writing about phones, you should find out top searches by people relating to phones.
2. Check out your competition.
After picking a keyword, next you research on your competition. What I mean is, read up on sites that have posted about that topic. Ignoring the ads, the first 10 results you see are your competition. Read their work and know how to make yours better.
3. Place the keyword in the name and alt-tag of your images.
Whenever you include any picture in your post, ensure that the name/alt-tag has your keyword. This way when anyone searches for that keyword, there’s a good chance your post’s picture or the post itself will pop up.
4. Keyword in the URL and in the post.
This is pretty straightforward. You should always put your keyword in the post’s URL. This tells search engines what your post is all about.
5. Get external links.
This is the most important part of SEO. This has to do with backlinks. If you can get backlinks from other sites, your ranking will definitely increase.
To know more of SEO and how to capitalize on it, check out Moz’s guide.